CLIENT
Services
Platform
This campaign was designed to drive sales of memory products across both reseller channels and direct-to-consumer (D2C) platforms. The primary focus is to drive traffic directly to individual reseller sites through ads, featuring custom banners on their websites to promote the products. The secondary focus is to repurpose selected ads for D2C, supporting our memory product push on our website. This campaign aims to encourage customers to upgrade their memory, with a particular focus on transitioning from DDR4 to DDR5.
I fully redesigned the dedicated landing page with an emphasis on optimizing user experience and conversion rates. By incorporating targeted design elements and strategic calls to action, the redesign effectively attracts and engages a specific audience, driving high-quality traffic while aligning with the overall marketing strategy.
Our research approach was to clearly get an in depth understanding of our target audience. There were a couple of topics that needed more findings. For example, what type of gamers were amongst our consumers, who they are in general and what type of buyers were they. Our quantitative research was collected on gamers' preferences, behaviors and demographics. Along with our qualitative research to dive deeper into understanding gamers' motivations, emotions and relatable user types. Our extensive research after surveys and interviews categorized by invested PC gamers and profile groups were based on the following features:
• Gaming motivation
• Weekly hours of gaming
• Interest in DIY and customization
• Smart device and gaming device ownership
We based our findings on targeted group profiles by introducing the characters.
This campaign was created to push memory products in sales channels and direct-to-consumer (D2C). Social ads will drive traffic to individual sellers. There were onsite banners live on reseller's own websites. We offered a DDR5 giveaway to drive traffic to our website while conducting A/B testing on our social ads.
The font and color palette have been updated following a comprehensive rebranding initiative. This transformation was driven by extensive research on the target audience, ensuring the brand remains modern, relevant, and aligned with the company’s evolving identity.
Despite these challenges, the final version of the landing page, after three revisions, demonstrates significant improvements. The updated design is cleaner, more user-friendly, and the content is clearer. We've also included instructional video content on boosting PC performance, along with detailed explanations of the DDR5 upgrade process, to better guide users. The results speak for themselves: increased click-through rates (CTR) and enhanced visitor engagement show the success of this approach compared to previous advertising strategies. Data indicates improved visitor interest and retention, confirming the effectiveness of the revised design.
Impressions: 16.4M, +210% QoQ
Clicks: 231K, + 397% QoQ
CTR: 231K, +151% QoQ
Purchases: 3,844, +448% QoQ