Every individual possesses unique metabolisms, body types, and habits that significantly impact their physical well-being. To attain optimal health, personalized workout routines are essential. The primary goal of this project was to create a fitness coaching app specifically designed for individuals who may be new to technology. This app serves as a resource to assist users in enhancing their fitness and achieving their personal health objectives.
UX/UI designer leading the app and responsive mobile app and from conception to delivery. Conduct interviews, paper and digital wireframing, low and high-fidelity prototyping, conduct usability studies, accounting for accessibility, iterating on designs, determining information architecture and responsive design.
The foundational user research focused on identifying the challenges users face when attempting to complete workouts using the fitness coaching app, as well as difficulties in connecting with others and tracking their daily routines. Key research questions and performance indicators for the case study included:
To develop the interview questions, I utilized Fit Loose data on fitness guidance. These questions were then used to conduct interviews. The majority of participants expressed concerns about their weight and overall health, and reported challenges in finding a fitness program tailored to their specific goals. The research feedback indicated a strong user interest in a user-friendly tool that could assist them in achieving their fitness objectives.
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Click on link below to review the competitive audit completed for this project of several rival products identified gaps and opportunities that informed the development strategy for the Fit Loose app.Competitive Audit
After conceptualizing and creating paper wireframes, I developed the initial design for the Fit Loose app. These designs were crafted to provide personalized guidance to users in order to support them in achieving their fitness goals.
To facilitate usability testing, I developed a low-fidelity prototype that outlines the user flow for completing an exercise routine. You can view the prototype via the link below.
Fit Loose Low-Fidelity Prototype
The usability study revealed several key findings: users expressed a desire for the option to listen to music or receive instructions from the trainer during their exercise routines. Navigation solely through icons proved challenging for users, suggesting that adding titles beneath icons would enhance usability. Additionally, users indicated a preference for the ability to download workouts and access them offline without an internet connection.
The high-fidelity prototype maintained the same user flow as the low-fidelity version, incorporating design modifications based on feedback from the usability study. You can view the prototype via the link below.
Fit Loose High-Fidelity Prototype
I found that, despite the complexity of the challenge I was tackling, systematically following each step of the design process and aligning with user needs allowed me to create solutions that were both practical and effective. The most challenging aspect was optimizing the user flow from the home page and determining the best approach for guiding users through the step-by-step initiation of a workout routine. Moving forward, my next steps include researching the app’s effectiveness in helping users achieve their fitness goals, integrating additional educational resources on healthy lifestyles, and implementing incentives and rewards for users who reach their target weight or fitness milestones.
If you like what you see and want to work together, get in touch!
rebecca@rshankardesign.com